Let's go for window shopping. Examples of future technologies that may define future fashion promotion.
Clothing retailer C&A in Brazil are using high tech hangers to show the popularity (or unpopularity) of their clothes. Called FashionLikes, the campaign relies on visitors to C&A’s site to like clothing items.
If you consider that social media have become part of our lives, lots of likes for the clever idea!
A technological innovation that gives shoppers an interactive experience for hundreds or maybe even thousands of shoes so that they can learn a lot about the shoe even if it is not physically in the store.
Adidas actually launched it's adi-VERSE Wall in it's Flagship Store in London, England, on Oxford Street in November 2011.
Two interesting concepts:
1. Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom.
Made by:Beatriz Areilza
Music: Bonobo (Ninja Tune Ltd)
2. Concept of an interactive shopping window at the Philips ExperienceLab at the HighTech Campus in Eindhoven The Netherlands.
And last but not least... the beautiful Maison Hermès digital window display in Tokyo(2009-2010).
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